Hotel The Exchange is a hotel with a special love of fashion. Students of the Amsterdam Fashion Institute dressed the rooms like models on the catwalk. The result: a hotel where architecture meets fashion.

Hotel The Exchange has 61 rooms, ranging from 1 to 5 stars. Each room has been designed and dressed by graduates and alumni of the Amsterdam Fashion Institute (AMFI). The rooms are as diverse and inspiring, as the neighbourhood the hotel lies in. The romantic at heart can fall asleep in a Marie Antoinette-inspired room where a huge dress drapes over the walls and unto the bed. Or, if you prefer a more minimal look, opt for a room that is based on the old fairy tale of the Emperor’s New Clothes.

Hotel The Exchange is a concept by Suzanne Oxenaar and Otto Nan, initiators of the Lloyd Hotel & Cultural Embassy. Hotel The Exchange is part of ‘The Red Carpet,’ an urban-renewal project that is aimed at giving the Damrak a more diverse and fashionable look.

The hotel is located in three buildings, of which the oldest dates back to the 17th century. In the same buildings there is a 230 m2 contemporary department store Options! and a restaurant Stock that serves breakfast till late.

All rooms have en-suite bathroom facilities and are equipped with amenities that include an LCD television, a work desk and a telephone. A maid service, wake-up calls, hypo-allergenic bedding and a turndown service are also available.